Tracy Brady Named Chief Marketing, Brand and Communications Officer at Sundance Institute
Tracy Brady will lead Sundance’s marketing and communications as the festival moves to Boulder in 2027.
Key facts
- Tracy Brady was appointed chief marketing, brand and communications officer at Sundance Institute, according to Variety and The Hollywood Reporter.
- She will report to CEO David Linde and be based in Boulder, Colorado, as the festival relocates there in January 2027.
- Brady previously served as senior vice president of communications and social impact at Green Thumb Industries, according to both outlets.
- Her earlier career included roles at Fox Searchlight Pictures, Sony Pictures Entertainment and Turner Broadcasting, as noted by Variety.
- The appointment follows the death of former communications chief Tammie Rosen in 2025, reported by Variety.
Tracy Brady was appointed chief marketing, brand and communications officer at Sundance Institute, according to Variety and The Hollywood Reporter.
She will report to CEO David Linde and be based in Boulder, Colorado, as the festival relocates there in January 2027, according to both outlets.
Brady previously served as senior vice president of communications and social impact at Green Thumb Industries, and earlier worked at Fox Searchlight Pictures, Sony Pictures Entertainment and Turner Broadcasting, as reported by Variety.
The appointment follows the death of former communications chief Tammie Rosen in 2025, according to Variety.
Linde said Brady is a visionary, strategic and results‑oriented leader, and Brady said she is a lifelong fan of independent filmmaking and will focus on unifying the community, according to both sources.
Context
Sundance Institute is preparing to host its first film festival in Boulder after moving from Park City. The new marketing chief will help shape the organization’s public presence during this transition.
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