Salesforce to Acquire Braze for $5.66 B
Salesforce announced a $5.66 billion purchase of Braze, causing its shares to fall and Braze shares to rise more than 50%.
Key facts
- Salesforce agreed to buy Braze for about $5.66 billion.
- Braze shareholders will receive $47.50 cash per share.
- Salesforce shares slipped roughly 1% after the announcement.
- Braze shares surged over 50% after the announcement.
- An analyst called the premium “a bit odd.”
Salesforce announced an agreement to buy customer‑engagement platform Braze for about $5.66 billion. Under the deal, Braze Class A shareholders will receive $47.50 in cash per share. The transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals, according to a Salesforce blog.
Salesforce shares slipped roughly 1% on Tuesday morning after the announcement, according to CNBC.
Braze shares closed at $30.04 on Monday and surged more than 50% after the news. The rise followed a brief pre‑market halt, according to CNBC.
Investors reacted negatively to the cost of the purchase. An analyst called the premium “a bit odd,” according to MarketWatch.
Salesforce has recently expanded its AI offerings, buying Fin for about $3.6 billion and partnering with Anthropic on a new plugin, according to CNBC.
Context
Salesforce is building an AI‑driven marketing platform. The company has already acquired Fin, an AI customer‑service platform, and partnered with Anthropic to add sales‑focused AI tools. These moves aim to strengthen its enterprise AI capabilities.
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How this was made
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